Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the intention of creating a successful business, despite initially lacking clients. She often found herself telling prospective customers that her business was fully booked with high-net-worth individuals, even when that wasn’t true.
Fast forward sixteen years, and the strategy of faking it has paid off. India now serves an elite clientele that includes notable figures such as former President George W. Bush and celebrities like Mariah Carey. Her business caters to clients with annual earnings exceeding $100 million, individuals who often seem to have it all. So what unique offerings does India provide?
India emphasizes the importance of genuine care in her services. “My clients are way more powerful than me,” she admits, “but it’s about leading from the heart.” Having previously worked as a server, she gained insight into human interactions, which she believes helps her deliver exceptional service.
Her extensive network, comprising over 2,000 contacts in the hospitality sector, enables her to craft unique travel and dining experiences tailored to her clients’ desires. “They already see what they want to achieve,” India explains, “they just lack the tools, time, access, and creativity to fulfill that vision.”
While her primary goal is to offer meaningful experiences rather than just luxurious ones, these experiences are often unique and exclusive. For instance, she once organized a candlelight dinner in Versailles and arranged a brunch atop the Arc de Triomphe.
India also connects her clients with influential people, having facilitated meals with notable families like Hermes and Fendi. However, she also understands that sometimes her clients desire simpler comforts. When President Bush visited Ethiopia, she ensured he had familiar items like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
By engaging with everyone from cab drivers to restaurant staff, India aims to provide her clients with experiences that go beyond luxury, focusing instead on authenticity and genuine connections.