When Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008, she adopted the philosophy of “fake it until you make it.” At the time, she faced skepticism from others, including her husband, as she received inquiries from potential clients while having no actual clients to serve.
Fast forward sixteen years, and India now boasts an impressive clientele that includes multiple global leaders and celebrities such as Mariah Carey. Her exclusive services cater to individuals with an annual income exceeding $100 million—those who already possess access to virtually anything they want. So, what unique offerings does India provide that her clients cannot achieve on their own?
India emphasizes that her approach is rooted in genuine care and connection. Having worked as a server for five years, she values understanding and catering to the desires of her clients. Her established “black book” comprises over 2,000 industry connections, spanning yachts, hotels, and high-end restaurants, which she leverages to create bespoke travel and dining experiences.
“My clients come to me with a vision of what they want to achieve. They have the ideas but lack the means, time, or access to realize them,” India noted. She believes one of her strengths is her ability to grasp a client’s vision quickly and deliver it effectively.
While she prioritizes individual experiences over merely luxurious ones, her services often result in extraordinary events. For instance, she once organized a candlelight dinner at Versailles and another client enjoyed brunch atop the Arc de Triomphe.
India also enriches these experiences by arranging interactions with notable figures, having facilitated breakfasts with the Hermes family and lunches with the Fendi family in Rome. Yet, her attentiveness to her clients’ simpler needs shines through as well; when former President George W. Bush traveled to Ethiopia, she ensured he had his favorite comforts from home, like peanut butter and non-alcoholic beer, and arranged for him to be greeted by local children wearing Texas Rangers caps.
“I truly care about people,” India shared. She actively engages with everyone around her—from taxi drivers to restaurant staff—to curate the most engaging experiences for her clients. “It’s not just about luxury; it’s about authentic experiences,” she concluded.