Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” Initially, when approached by potential clients seeking luxurious experiences, she would turn them away, claiming her services were fully booked, despite not having any clients at that time.
Fast forward sixteen years, India now serves a high-profile clientele, including former President George W. Bush and celebrities such as Mariah Carey. Her exclusive services are tailored for individuals earning over $100 million annually, and they often seek experiences that go beyond the ordinary.
India emphasizes that her success is rooted in genuine care and empathy for her clients. With a background as a server, she understands the dynamics of providing exceptional service. Her extensive network, comprising over 2,000 connections in the hospitality sector, allows her to craft unique travel and dining experiences.
Rather than simply securing reservations at high-end venues, India prioritizes creating meaningful experiences. She often recommends lesser-known but fascinating spots over prestigious yet overhyped ones. For instance, she believes that Single Thread Farms in Napa offers a more compelling experience than the renowned French Laundry.
India’s bespoke services have included arranging a candlelit dinner in Versailles and brunch on the Arc de Triomphe. She also facilitates valuable encounters, such as meals with notable figures from luxury brands.
On occasion, her clients’ requests are more straightforward. For example, during a trip to Ethiopia, she ensured that Bush had familiar comforts like peanut butter and non-alcoholic beer, while also arranging for local children to greet him wearing Texas Rangers caps.
India’s approach is centered on authenticity, as she interacts with everyone from cab drivers to restaurant staff to discover unique experiences for her clients. She believes that true luxury goes beyond extravagance, encompassing rich and genuine moments.