Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” Initially, she fielded calls from potential clients expressing interest in exclusive trips to destinations like Disney and New Jersey, even when she had no actual clients to cater to.
Fast forward sixteen years, and India’s approach has proven successful. Her client roster now includes global leaders and celebrities, with services aimed at individuals earning over $100 million annually. India’s unique offering lies not in sheer luxury, but in the attention and care she provides, which she believes are essential in her line of work.
She has built an extensive network of over 2,000 contacts in the hospitality sector, ranging from luxury hotels to high-end restaurants and yachts. This network empowers her to curate tailored travel experiences that go beyond mere bookings, focusing on meeting her clients’ specific visions and needs.
India highlights that it’s not just about accessing exclusive venues – she’s selective about the experiences she promotes. For instance, she prefers recommending experiences at Single Thread Farms over the celebrated French Laundry, believing that the former provides a more meaningful adventure.
She often arranges unique events for her clients, such as a candlelight dinner in Versailles or brunch atop the Arc de Triomphe. Additionally, she emphasizes the importance of personal connections, recalling how she organized meetings between clients and influential figures, like the Hermes and Fendi families.
For simpler requests, such as when former President George W. Bush traveled to Ethiopia, she catered to his comforts by providing peanut butter and non-alcoholic beer, ensuring he was welcomed by local children wearing Texas Rangers caps.
India’s passion extends beyond luxury; she genuinely cares about the authenticity of experiences she crafts for her clients. She values input from everyone she interacts with, from cab drivers to restaurant staff, to uncover the most captivating offerings for her clientele.