When Jaclyn Sienna India established Sienna Charles, her luxury travel concierge service, in 2008, she embraced the philosophy of “fake it until you make it.” At the time, she faced skepticism from her husband due to the lack of real clients, despite receiving inquiries about travel services. She often claimed her business was busy catering to high-net-worth individuals, even though she had no clients at all.
Fast forward sixteen years, and India has successfully built a prestigious clientele that includes world leaders and celebrities like Mariah Carey, all earning over $100 million annually. Her clients, despite their power and status, rely on her expertise to access unique experiences they might not be able to create on their own.
India credits her success to genuine care and empathy, reflecting on her background as a server. She believes that understanding what makes people tick is fundamental in her line of work. With a vast network of over 2,000 contacts in the hospitality sector, Sienna Charles specializes in curating unique travel and dining experiences, interpreting her clients’ visions effortlessly.
Her services aren’t only about accessing opulent venues; India prioritizes providing truly remarkable experiences. For instance, while many might flock to renowned restaurants like French Laundry, she opts for less hyped but equally exceptional alternatives, focusing on what resonates with her clients’ desires.
India’s bespoke arrangements often lead to unforgettable moments, such as candlelight dinners in historic locations like Versailles or brunch atop the Arc de Triomphe. She has even arranged meals with notable families in the fashion world, enriching her clients’ journeys with personal connections.
Sometimes, her clients’ requests lean towards comfort rather than extravagance. For example, during a trip to Ethiopia, she ensured that former President George W. Bush had familiar snacks and a welcoming atmosphere, complete with local children wearing Texas Rangers caps.
Ultimately, India emphasizes her commitment to providing authentic experiences beyond mere luxury. Her approach involves engaging with people from all walks of life, ensuring that her clients receive the most interesting and genuine options available.