Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with the mindset of “faking it until making it.” At first, even her husband doubted her ambitions as they received inquiries from potential clients, while she had no actual customers. She would respond, claiming her services were fully booked for high-net-worth clients.
Fast forward sixteen years, and India’s determination has paid off. Her client list now includes notable figures like former President George W. Bush and celebrity personalities such as Mariah Carey. Her clientele consists of individuals with annual earnings exceeding $100 million, typically those who possess nearly everything.
What sets India apart is her emphasis on heartfelt service. Drawing on her five years of experience as a server, she prioritizes caring for her clients. “My clients are incredibly influential, but it’s care that makes a difference,” she remarked.
Sienna Charles is distinguished by a comprehensive network of over 2,000 industry contacts, enabling India to curate unique travel and dining experiences tailored to her clients’ needs. She listens to their visions and works to realize them by leveraging her connections in the hospitality sector.
India also aims to provide experiences that genuinely resonate with her clients. For instance, she doesn’t promote popular spots like the French Laundry restaurant, as she believes alternatives, such as Single Thread Farms, offer more intriguing options.
Her focus is on creating memorable, individualized experiences. Noteworthy moments she has orchestrated include a candlelit dinner in Versailles and brunch on the Arc de Triomphe. Additionally, she arranges opportunities for clients to meet notable personalities, such as the Hermes and Fendi families.
At times, her clients seek simpler comforts. During a trip to Ethiopia with Bush, she ensured he had familiar items like peanut butter and non-alcoholic beer, while children donned Texas Rangers baseball caps to greet him.
Ultimately, India stresses that her devotion to her clients goes beyond luxury. “The world is not just luxury. It’s about authentic experiences,” she concluded, highlighting her commitment to exploring all facets of travel.