Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with the mindset of “faking it until making it.” At the time, she lacked clients but projected confidence to attract inquiries, often misleading callers about her busy schedule.
Now, 16 years later, that strategy has proven successful. India’s clientele includes notable figures such as former President George W. Bush and celebrities like Mariah Carey, all of whom have expenditures exceeding $100 million annually. Despite their wealth and influence, these clients turn to her for personalized experiences they cannot create themselves.
India emphasizes that her approach centers around genuine care and a deep understanding of her clients’ desires. Drawing on her previous experience as a server, she values attentive service and building meaningful relationships. Her extensive network includes over 2,000 connections in the hospitality sector, which allows her to curate exclusive travel and dining experiences tailored to each individual.
While she often arranges access to high-profile venues, India prioritizes the overall quality of the experience. For instance, she personally opts not to recommend high-end restaurants that she finds unremarkable, preferring instead to highlight lesser-known gems. This philosophy led her to create unique events, such as a candlelight dinner at Versailles and brunch on the Arc de Triomphe.
India also seeks to connect her clients with influential personalities. She has facilitated meetings with prominent figures, including the Hermes and Fendi families. However, she also pays attention to simpler preferences, as demonstrated when she provided Bush with peanut butter and non-alcoholic beer during his trip to Ethiopia.
Her commitment to authenticity is evident in her work. India engages with various individuals in her daily life, from cab drivers to restaurant staff, to uncover enriching experiences that go beyond mere luxury. For her clients, these authentic moments are often the most valuable.