Jaclyn Sienna India established her luxury travel concierge, Sienna Charles, in 2008, motivated by a “fake it until you make it” mindset. Initially, she faced skepticism, even from her husband, as she fabricated a busy schedule with nonexistent clients while responding to inquiries about travel plans.
Fast forward sixteen years, her strategy has proven successful, as her clientele now includes high-profile figures like former President George W. Bush and celebrities such as Mariah Carey. Catering to individuals with an annual income exceeding $100 million, India offers services that go beyond what her affluent clients could access independently.
India emphasizes the significance of genuine care in her approach. Drawing on her previous experience as a server, she prioritizes understanding her clients’ needs and desires. She maintains an extensive network of over 2,000 connections within the hospitality sector, enhancing her ability to create unique and personalized travel and dining experiences.
“My clients have powerful networks, but it’s not about connections; it’s about empathy and effective communication,” she states. India excels at interpreting her clients’ aspirations and transforming them into remarkable experiences.
For instance, she prefers promoting unique venues over conventional luxury, noting her disinterest in popular yet overrated locations like French Laundry. Instead, she highlights more intriguing options like Single Thread Farms.
Her bespoke services often feature extraordinary experiences, such as a candlelight dinner in Versailles or brunch on the Arc de Triomphe. India also curates personal encounters with famous personalities, arranging memorable meals with influential families in the luxury sector.
However, her attentiveness extends to simple comforts as well. When organizing travel for Bush in Ethiopia, she ensured he had familiar treats like peanut butter and non-alcoholic beer, complemented by encounters with local children.
“I genuinely care about people,” she asserts, underlining her commitment to finding authentic experiences that resonate beyond mere luxury. Her daily interactions with a diverse range of individuals help her discover the best options for her clients, illustrating her belief that true value lies in genuine experiences, not just extravagance.