Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008 with a strategy of “fake it until you make it.” Initially, she faced skepticism, even from her husband, as she took calls from potential clients interested in vacations while she had no actual business. However, after 16 years, her gamble has paid off, and she now serves high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, all of whom have a net worth exceeding $100 million.
India emphasizes that her brand of service goes beyond mere luxury, focusing instead on the personal touch and genuine concern for her clients’ needs. Drawing on her previous experience as a server, she understands the intricacies of customer service and values meaningful connections. Her extensive network includes over 2,000 contacts in the hospitality sector, allowing her to create unique and tailored travel experiences.
She leverages this knowledge to deliver bespoke experiences that align with her clients’ desires, illustrating that her role is to facilitate their visions with creativity and access. For instance, she opts not to promote high-profile restaurants she deems lacking in excitement, preferring to suggest more innovative dining options.
India curates distinctive experiences, such as arranging a candlelit dinner at Versailles or brunch on the Arc de Triomphe, while also facilitating encounters with influential figures, like the Hermes and Fendi families. However, she also recognizes that her clients occasionally desire simpler comforts, as evidenced by her efforts to ensure Bush had access to peanut butter and non-alcoholic beer during his visit to Ethiopia.
Her philosophy centers on a genuine care for people beyond just luxury, believing that true value lies in authentic experiences. She often engages with a wide range of individuals, from drivers to restaurant staff, to uncover intriguing options that may satisfy her clients’ quest for memorable adventures.