Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008, with the mindset of “fake it until you make it.” In her early days, she often told potential clients that her services were fully booked, even though she had no clients at all. Fast forward sixteen years, and her bold strategy has proven successful. India now caters to an elite clientele that includes world leaders and celebrities, with clients earning over $100 million annually.
India believes that the essential quality she offers to her distinguished clients is genuine care and attention. Drawing from her experience as a server, she understands customer needs deeply. “It’s leading from the heart,” she says, emphasizing the importance of building relationships within the hospitality industry to create unique and memorable travel experiences.
With a “black book” of over 2,000 contacts in luxury hospitality, Sienna Charles arranges bespoke experiences that go beyond mere luxury. India aims to understand her clients’ visions and create personalized experiences that resonate with them. While she recognizes the appeal of places like French Laundry in Napa, she prefers to suggest alternatives that offer more intriguing experiences, such as Single Thread Farms.
Her dedication to crafting unique events has led to extraordinary moments for her clients, like a candlelit dinner in Versailles or brunch on the Arc de Triomphe. India often pairs dining experiences with encounters with famous figures, having arranged meals with notable families such as Hermes and Fendi.
Sometimes, her clients’ requests are more straightforward. For example, when former President George W. Bush visited Ethiopia, India made sure he had his favorite comforts, like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing baseball caps.
“I genuinely care about people,” she asserts. India’s approach is to find intriguing experiences throughout the world, emphasizing that the essence of her service goes beyond luxury to capture authentic and memorable moments.