Jaclyn Sienna India, the founder of Sienna Charles, launched her boutique travel concierge service in 2008 with the mindset of “fake it until you make it.” Despite initially having no clients and fabricating her business’s popularity to attract interest, her perseverance has remarkably paid off over the past 16 years. Now, she’s proud to have a clientele that includes prominent figures like former President George W. Bush and celebrities such as Mariah Carey. These high-net-worth individuals—earning over $100 million a year—can often access exclusive experiences; however, India believes that her true value lies in her genuine care and unique insights.
India’s extensive “black book” contains over 2,000 contacts within the hospitality sector, allowing her to curate exceptional travel experiences and personalize dining options for her clients. While her clients may have immense power and connections, India focuses on understanding their desires and transforming those ideas into reality with creativity and access that they might lack.
Her approach involves prioritizing memorable and meaningful experiences over mere luxury. For instance, she has facilitated unique events like a candlelight dinner in Versailles and brunch on the Arc de Triomphe. India emphasizes that the essence of her service is authenticity and connection, going beyond traditional luxury offerings. She recalls instances where she catered to simple comforts for clients, such as providing peanut butter and non-alcoholic beer for Bush during his visit to Ethiopia, showcasing her commitment to personalizing experiences.
By maintaining a heartfelt connection with her clients and regularly interacting with staff from various sectors, India successfully curates experiences that resonate deeply on a personal level. Her philosophy is clear—luxury isn’t just about opulence; it’s about creating genuine, authentic experiences that her clients will cherish.
This story highlights the power of determination and understanding human connection, showcasing how personalized service can create profound experiences even in the realm of extreme wealth. It serves as a reminder that successful entrepreneurship can stem from genuine care and insight into what people truly value.