Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a strategy of “fake it until you make it.” Initially, she faced skepticism, particularly from her husband, as clients would reach out seeking travel arrangements that India had no actual bookings for.
Fast forward sixteen years, and India’s business has flourished, attracting a roster of high-profile clients, including international leaders and celebrities like Mariah Carey. Her clientele consists of individuals earning over $100 million annually.
India emphasizes that while her clients hold significant power and connections, it is her genuine care and ability to empathize that sets her apart in delivering exceptional service. Drawing from her previous experience as a server, she understands the nuances of customer service.
Sienna Charles is equipped with an extensive network of connections in the hospitality sector, comprising over 2,000 relationships with luxury hotels, yachts, and fine dining establishments. This enables her to craft exclusive travel and dining experiences tailored to her clients’ desires.
Rather than simply providing access to renowned venues, India focuses on ensuring that the experiences are meaningful. She believes that some acclaimed destinations, like the French Laundry in Napa, may not resonate with her clients as much as lesser-known alternatives, such as Single Thread Farms.
Her unique service often results in unforgettable experiences. For example, she has organized a candlelight dinner at Versailles and brunch on the Arc de Triomphe. Additionally, her clients have had opportunities to socialize with influential figures, such as enjoying breakfast with the Hermes family.
While her clients sometimes seek extravagant experiences, India also accommodates simpler requests. For instance, when former President George W. Bush visited Ethiopia, she arranged for him to have peanut butter and non-alcoholic beer, and he was welcomed by local children wearing Texas Rangers hats.
India’s approach is rooted in a sincere care for others, as she engages with various individuals throughout her day, from taxi drivers to restaurant staff, to uncover authentic experiences that resonate with her discerning clients.