Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008, with the motto of “fake it until you make it.” Initially, she struggled with no clients and often had to decline inquiries, telling potential customers that she was fully booked with high-net-worth individuals.
Fast forward sixteen years, and her perseverance has led to significant success, counting multiple prominent figures, including former President George W. Bush and stars like Mariah Carey among her clients. India caters exclusively to those with an annual income exceeding $100 million, providing exceptional experiences that go beyond typical luxury.
Sienna Charles leverages India’s extensive network of over 2,000 contacts in the hospitality sector, enabling her to craft unique travel and dining experiences. India believes that understanding her clients’ visions and desires is key to her success.
Contrary to focusing solely on prestigious venues, she prioritizes ensuring that each experience is meaningful. For example, while she could secure reservations at the renowned French Laundry, she opts to recommend what she considers more exciting alternatives, such as Single Thread Farms.
India’s services often encompass unique events, such as arranging a candlelit dinner in Versailles or brunch on the Arc de Triomphe. She also facilitates personal interactions, having organized meals with influential families, including the Hermes and Fendi families.
On a simpler note, when President Bush visited Ethiopia, she arranged for him to enjoy familiar comforts, including peanut butter and non-alcoholic beer, and arranged for children to welcome him in Texas Rangers caps. Her approach emphasizes genuinely caring for her clients, speaking regularly with everyone from drivers to restaurant staff to uncover authentic experiences. India believes that not all memorable moments are extravagant; they can also be genuine and heartfelt.