Jaclyn Sienna India founded her boutique travel concierge, Sienna Charles, in 2008 with the ambitious mindset of “faking it until you make it.” Initially, she would tell potential clients that her services, aimed at high-net-worth individuals, were fully booked even though she had no clients at the time.
Fast forward sixteen years, and India now serves a roster of clients that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her clientele typically earns over $100 million per year, individuals who often have access to exclusive opportunities. However, India emphasizes that her true value lies in her ability to provide personalized care and attention to detail.
Despite the power and connections of her clients, India believes that genuine relationships and understanding what her clients want are what set her apart. With a “black book” containing over 2,000 contacts in the hospitality industry, India is able to craft unique travel and dining experiences, translating her clients’ desires into reality.
She highlights that her focus extends beyond securing reservations at exclusive venues. Instead, India aims to ensure that each experience is meaningful and memorable. For example, she believes that while French Laundry, a renowned three-Michelin star restaurant, is a popular choice, she finds more value in experiences offered by establishments like Single Thread Farms.
India is known for creating exceptional and tailored experiences, such as organizing a candlelight dinner in Versailles or a brunch on the Arc de Triomphe. She also arranges interactions with influential personalities, securing meals with prominent families like Hermes and Fendi.
However, not all requests from her clients are extravagant. When Bush visited Ethiopia, she made sure he felt at home by providing peanut butter and non-alcoholic beer, as well as arranging for local children to greet him wearing Texas Rangers caps.
Ultimately, India emphasizes that her approach extends beyond luxury and opulence; her goal is to provide clients with authentic and enriching experiences that resonate with their individual tastes and preferences. She believes in connecting with people from all walks of life to discover the most unique options for her clientele.