Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the idea of creating a façade of success. Initially, she faced skepticism from her husband as she accepted inquiries from potential clients for luxury trips, despite having no actual clientele. Sixteen years later, her strategy has proven effective, and she now serves high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, focusing on individuals earning upwards of $100 million annually.
India emphasizes that her success stems not from her clients’ wealth or influence but from her genuine care for their needs. Drawing from her experience as a server, she understands human interactions and prioritizes attentiveness and compassion in her services.
Sienna Charles features an extensive network of over 2,000 contacts within the luxury hospitality sector, allowing India to create unique and tailored travel experiences. She can interpret her clients’ desires with minimal guidance and execute them creatively, ensuring that each experience meets their expectations.
India prioritizes meaningful experiences over mere luxury, opting to avoid popular but underwhelming choices like the French Laundry restaurant in Napa to suggest more intriguing alternatives, such as Single Thread Farms. Her work often results in extraordinary events, like organizing a candlelit dinner in Versailles or brunch atop the Arc de Triomphe.
In addition to extravagant events, she also caters to simpler requests, understanding the importance of comforts from home by providing former President Bush with peanut butter and non-alcoholic beer during his trip to Ethiopia. India believes in the importance of authenticity in her services, valuing genuine experiences over opulence. By maintaining communications with a variety of individuals, from cab drivers to restaurant staff, she seeks out unique opportunities for her clients that reflect the diversity of the world beyond luxury.