Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with a determination to succeed despite having no initial clients. She recalls telling her husband about calls from potential clients, while they were, in reality, empty promises. Fast forward sixteen years, and her strategy of “faking it until you make it” has transformed into a successful business, catering to high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, all of whom earn over $100 million annually.
India emphasizes that her clients may be influential figures, but it’s the personal touch and empathy she provides that truly makes an impact. With a background as a server, she understands the nuances of service, demonstrating that genuine care and attention to her clientele are key to her success.
Sienna Charles features an extensive network, or “black book,” of over 2,000 contacts in the hospitality industry, enabling India to craft unique travel and culinary experiences. She adeptly captures her clients’ desires with just a few words, delivering tailored experiences that often exceed their expectations.
In addition to offering exclusive access, India prioritizes meaningful experiences. She declines to promote establishments she finds overrated, such as the famed French Laundry restaurant, instead opting to highlight more intriguing alternatives.
Her bespoke events are varied and memorable, including a candlelit dinner in Versailles and brunch atop the Arc de Triomphe. She also coordinates unique dining experiences with prominent personalities, such as meetings with the Hermes and Fendi families.
Sometimes, her services cater to simpler comforts; for instance, when Bush traveled to Ethiopia, she ensured he was comforted with familiar foods like peanut butter and non-alcoholic beer, along with a warm welcome from local children in Texas Rangers caps.
India’s approach goes beyond luxury; she aims to provide authentic experiences that resonate deeply with her clients. She stays engaged with everyone around her, from drivers to restaurant staff, to uncover the most interesting opportunities, believing that true experiences encompass a wide range of human interactions and shared moments.