Jaclyn Sienna India started her boutique travel concierge, Sienna Charles, in 2008 with ambitious plans, despite lacking clients initially. At that time, she often deceived others into believing she was fully booked while searching for ways to build her business.
Today, after sixteen years of hard work, India has established a notable client base that includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. Her clientele predominantly consists of individuals with annual earnings exceeding $100 million, who are well-acquainted with luxury but seek unique experiences.
India attributes her success to the personalized care she offers her clients, which sets her apart from their own capabilities. Her previous experience as a server honed her understanding of people’s needs and preferences, making her adept at providing tailored experiences.
Sienna Charles features an extensive network of over 2,000 connections within the hospitality sector, enabling India to curate exceptional travel and dining options for her clients. She often grasps their visions even with minimal input and excels in executing them.
While India does facilitate access to exclusive venues, her priority lies in ensuring that her clients have meaningful experiences. She critiques popular destinations, such as the renowned French Laundry restaurant, in favor of more intriguing alternatives, demonstrating her commitment to her clients’ genuine enjoyment.
Unique experiences, such as a candlelight dinner in Versailles or brunch on the Arc de Triomphe, reflect India’s dedication to crafting memorable events. She often arranges encounters with influential personalities, such as breakfasts with the Hermes family.
India also tends to simpler requests, recalling an occasion when she facilitated comfort for Bush during a trip to Ethiopia by providing his favorite foods and ensuring he received a warm welcome from local children.
Her approach emphasizes the importance of authenticity in travel, as India actively engages with various individuals, from drivers to restaurant staff, to uncover exciting opportunities that extend beyond mere luxury.