When Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008, she was committed to projecting confidence and building a reputation in a competitive field, despite not having any clients at the time.
Now, 16 years later, India has successfully established a clientele that includes global leaders and prominent celebrities, such as former President George W. Bush and Mariah Carey. Her exclusive services cater to individuals with earnings exceeding $100 million annually—clients who often have everything they need but still seek unique experiences.
India emphasizes the importance of personal connections and care in her work. Drawing on her background as a server, she understands personal nuances and strives to provide clients with tailored experiences. Her extensive network in the hospitality industry allows her to create extraordinary travel and dining experiences.
“My clients often have a vision for what they want, but they lack the time, access, and creativity to bring those visions to life,” India said. “I have a knack for quickly understanding and fulfilling their desires.”
Rather than simply securing reservations at high-profile venues, India focuses on ensuring that her clients’ experiences are genuinely meaningful. She frequently opts not to sell certain popular luxury venues if she feels they may not be worth the hype. For instance, she has chosen to introduce clients to more unique dining experiences, such as Single Thread Farms over the well-known French Laundry.
Her service often culminates in unforgettable, personalized events. For example, she arranged a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. Additionally, she creates opportunities for clients to meet prominent figures, such as facilitating meals with the Hermes and Fendi families.
At times, her clients seek simpler comforts. For instance, when Bush visited Ethiopia, India ensured he had familiar foods like peanut butter and non-alcoholic beer, alongside a heartwarming welcome from local children wearing Texas Rangers caps.
India’s approach goes beyond luxury; she believes in providing authentic experiences, taking the time to connect with everyone from cab drivers to restaurant staff to continually discover unique options for her clients. “The world is not just luxury or fancy experiences; it encompasses everything, and my clients are looking for genuine engagement,” she stated.