Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a strong belief in the concept of “fake it until you make it.” Initially, she fielded inquiries about exclusive travel experiences while lacking any real clientele. However, over the past 16 years, her determination paid off, and she now caters to high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, all of whom have substantial incomes exceeding $100 million per year.
India notes that while her clients may possess immense power and connections, they often lack the necessary tools and creativity to realize their travel visions. This is where her services come in. She emphasizes the importance of personalized care and understanding each client’s unique desires.
Sienna Charles has developed a robust network of over 2,000 contacts throughout the hospitality sector, allowing India to craft unique travel and dining experiences. She prioritizes providing more than just access to luxurious venues; she aims to ensure that each client’s experience is genuinely fulfilling.
For example, while many consider dining at the French Laundry in Napa a prestigious experience, India feels that alternatives, like Single Thread Farms, offer more excitement and creativity. She frequently arranges unique events for her clients, such as candlelight dinners in Versailles or brunch atop the Arc de Triomphe.
In addition to upscale experiences, India also caters to simpler requests. For instance, when Bush visited Ethiopia, she made sure to provide his favorite comforts, including peanut butter and non-alcoholic beer, along with a warm welcome featuring local children wearing Texas Rangers caps.
“My genuine care for people drives my work,” India explains, noting that her interactions with everyone from cab drivers to restaurant staff help her uncover intriguing experiences for her clients. She believes that life is about more than luxury; it’s about finding authentic experiences that resonate with her clients.