When Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008, she aimed to build her business through sheer determination and resourcefulness.
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Reflecting on her early days, India recalled how her husband doubted her ambitions as they received inquiries from potential clients drawn to her articles. “We were so busy, we’re really sold out this season with high-net-worth people,” she would claim, despite having no actual clients at the time.
Fast forward sixteen years, and India’s strategy has proven effective. She now counts prominent figures, including former President George W. Bush and celebrities like Mariah Carey, among her clientele, who typically earn more than $100 million annually. What, then, does she offer that her wealthy clients cannot access themselves?
“Their influence is far greater,” India explained about her powerful clients. “But it’s not just connections that get things done; it’s about care and leading from the heart.” Drawing from her past experience as a server, she prioritizes understanding her clients’ needs and preferences.
Sienna Charles features an extensive network, with over 2,000 contacts in the hospitality sector, including luxury hotels, yachts, and top restaurants. This ability to forge relationships in the industry allows India to curate unique travel and dining experiences for her clients.
“My clients have visions of their desired experiences but often lack access and creativity to realize them,” India said. “I have a gift for grasping that vision quickly and bringing it to life.”
While her focus is on ensuring clients enjoy personalized and meaningful experiences rather than just luxury, the events she orchestrates are often extraordinary. She has arranged candlelight dinners at Versailles and brunch on the Arc de Triomphe, blending unique settings with high-profile encounters.
India highlights the importance of pairing meals with memorable personalities, having organized breakfasts with the Hermes family and lunches with the Fendi family in Rome.
However, she also understands her clients’ desire for simpler comforts. For example, during Bush’s trip to Ethiopia, she ensured he had familiar tastes, providing peanut butter and non-alcoholic beer, along with a warm welcome from local children donning Texas Rangers baseball caps.
“I genuinely care about people,” India stated, emphasizing her commitment to discovering the best experiences for her clients. “The world is not just luxury; it embraces authenticity, and that’s what my clients seek.”