Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the goal of establishing a successful business, despite initially having no clients. As her husband questioned her ambitions, she would often receive calls from potential clients expressing interest in vacation plans, which she had to decline due to her claimed busy schedule.
Fast forward sixteen years, India has transformed her initial vision into a reality, serving high-profile clients including world leaders and celebrities such as Mariah Carey. Her clientele consists of individuals earning over $100 million annually, people who seemingly have access to everything. Despite this, India brings a unique offering to the table.
She emphasizes that it’s not merely connections that help her clients; it’s the care and understanding she provides. Drawing from her experience as a server, she highlights the importance of connecting with people on a personal level. Her extensive network, which includes over 2,000 contacts in the hospitality sector, allows her to facilitate extraordinary travel and dining experiences.
According to India, her clients communicate their desires, but often lack the resources needed to achieve those goals. Her talent lies in interpreting their visions and fulfilling them. While she acknowledges the allure of exclusive venues, such as the renowned French Laundry, she prefers unique experiences that resonate more with her clients, such as the innovative dining at Single Thread Farms.
India’s service often leads to remarkable experiences, like a candlelit dinner at Versailles or brunch atop the Arc de Triomphe. She also arranges personal interactions with prominent figures, having organized meals with the Hermes and Fendi families.
At times, simplicity is what her clients seek. For instance, when former President Bush visited Ethiopia, India made sure he could enjoy familiar comforts like peanut butter and non-alcoholic beer while being welcomed by local children wearing Texas Rangers caps.
Through her interactions with everyone around her, from cab drivers to restaurant staff, India strives to uncover authentic experiences beyond mere luxury. Her mission centers on ensuring that her clients enjoy truly meaningful moments during their travels.