Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with a determination to succeed, despite not initially having any clients. She recalled how her husband doubted her choices as they fielded inquiries from people eager to book trips while she was pretending to be fully booked with high-net-worth individuals.
Fast forward sixteen years, and India now has a prestigious roster of clients, including world leaders and celebrities, who seek her services for exclusive travel experiences, catering to individuals earning over $100 million annually. India emphasizes that it’s not her clients’ power that creates results; instead, she believes it’s her genuine care for their experiences that sets her apart.
Sienna Charles is built upon a vast network of over 2,000 industry connections across luxury hotels, yachts, and top-tier restaurants. India believes in understanding her clients’ needs, often translating their vague desires into curated experiences. She seeks to offer more than just luxury; her focus is on providing memorable and unique moments.
For instance, while some may consider dining at the renowned French Laundry a highlight, India opts for what she deems more exciting experiences, such as those at Single Thread Farms. Her approach frequently leads her to create bespoke events, like candlelit dinners in historical settings or brunch atop iconic landmarks.
Additionally, India also finds joy in connecting clients with renowned personalities during meals, facilitating unique encounters. Yet, she understands that some requests can be simple, as demonstrated when she ensured former President Bush was accompanied by familiar comforts on his travels, like peanut butter.
India prides herself on her genuine interest in people, taking the time to connect with everyone she encounters, from cab drivers to restaurant staff, to ensure her clients receive authentic and enriching experiences that go beyond mere luxury.