Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008, adopting a strategy of “fake it till you make it.” Initially, her husband doubted her ambitions as they received inquiries from potential clients, despite having no actual bookings.
Fast forward sixteen years, and India’s strategy has proven successful. She now counts world leaders, including former President George W. Bush, and celebrities like Mariah Carey among her clientele, which consists of individuals earning over $100 million annually. Despite their wealth and connections, she believes her unique offering lies in genuine care and personalized attention.
India emphasizes the importance of understanding her clients’ desires, explaining that while they have the power and influence, they often lack the time and creativity to plan their experiences. Her skills in deciphering what her clients envision and transforming those ideas into reality set her apart in the industry.
Sienna Charles boasts an extensive network of over 2,000 connections across the hospitality sector, allowing India to curate exceptional travel and dining experiences. She prioritizes meaningful experiences over merely extravagant ones. For instance, she refuses to promote dining at renowned establishments like French Laundry, opting instead for unique culinary experiences at places like Single Thread Farms.
Her ability to create distinctive events is highlighted by past arrangements, such as a candlelight dinner in Versailles and brunch on the Arc de Triomphe. Additionally, India facilitates interactions with notable personalities, having organized meals with family members of luxury brands like Hermes and Fendi.
However, her approach is not limited to extravagant experiences. When planning for Bush’s trip to Ethiopia, she ensured he had familiar comforts, such as peanut butter and non-alcoholic beer, highlighting her commitment to catering to her clients’ personal preferences. India’s dedication to authentic experiences extends beyond luxury, as she engages with various individuals to discover the most interesting options for her clients.