Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with a bold vision: to “fake it until you make it.” Initially, she faced skepticism, even from her husband, as she fielded calls from potential clients interested in luxury travel despite having no actual clients at the time. Fast forward sixteen years, and India has transformed her venture into a lucrative business, catering to some of the world’s most prominent figures, including former President George W. Bush and pop icon Mariah Carey.
India’s clientele comprises individuals with substantial wealth—those earning over $100 million annually. However, she emphasizes that her services extend beyond merely granting access to high-end experiences; they are rooted in a profound understanding of her clients’ needs. Drawing on her background as a server, she knows the importance of connection and empathy in providing exceptional service.
Her network is extensive, comprising over 2,000 relationships in the hospitality industry, granting her the ability to create bespoke travel experiences that few could replicate. Although her clients often possess the means to access luxury, they often lack the time, creativity, and resources necessary to craft their ideal experiences. India excels in understanding their vision and turning it into reality.
India prioritizes authenticity and quality over mere opulence. She recalls moments where she curated unique experiences, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Her goal is to ensure that every experience adds genuine value to her clients’ lives. For instance, while she could easily arrange a reservation at the renowned French Laundry, she prefers to steer her clients toward lesser-known gems that offer more intriguing experiences.
Her dedication to her clients is evident in the thoughtful details she considers. Whether it’s arranging for Bush to enjoy familiar comforts like peanut butter during his travels or facilitating interactions with prominent figures in the arts and fashion, such as the Hermes and Fendi families, India’s approach goes beyond the ordinary luxury experience. She is committed to providing her clients with authentic moments that resonate on a personal level.
India’s story is a testament to perseverance and the power of genuine connection in business. Her journey from uncertain beginnings to becoming a sought-after concierge illustrates that success in the luxury market is about more than just providing lavish services; it’s about understanding and catering to the personal narratives of her clients.
In summary, Jaclyn Sienna India has crafted a successful luxury concierge business rooted in empathy and authenticity, providing unique and personalized travel experiences for some of the world’s wealthiest individuals. Her story serves as an inspiring example of how passion and genuine care can lead to remarkable success in any industry.