Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008 with a determination to project success while she built her client base. Initially, her husband doubted her abilities as they received inquiries from potential clients, which she had to decline due to an absence of bookings.
Fast forward sixteen years, and India’s strategy has proven effective. She now serves an elite clientele, including world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services cater to individuals who earn over $100 million annually, offering them access to experiences they cannot arrange themselves.
India attributes her success to genuine care and relationship building in the hospitality sector. With a network of over 2,000 contacts across luxury hotels, yachts, and restaurants, she creates tailored travel and dining experiences for her clients. She understands their desires and translates those into unique opportunities.
Her philosophy prioritizes meaningful experiences over mere luxury. For instance, she believes that while the Michelin-starred restaurant French Laundry lacks excitement, the innovative offerings at nearby Single Thread Farms are far more appealing.
India is known for orchestrating extraordinary events, such as a candlelit dinner at Versailles and brunch on the Arc de Triomphe. She also integrates unique personal encounters for her clients, like arranging breakfasts with the Hermes family or lunches with the Fendi family in Rome.
Sometimes, her clients have simpler needs, as demonstrated when she ensured Bush had familiar comforts during a trip to Ethiopia, providing him with peanut butter and non-alcoholic beer, and arranging for children wearing Texas Rangers caps to greet him.
India emphasizes her commitment to understanding and caring for her clients, engaging with various individuals throughout her day to uncover authentic experiences. She believes that valuable experiences extend beyond luxury, encompassing genuine and memorable moments.