Jaclyn Sienna India founded her boutique travel concierge, Sienna Charles, in 2008 with the mentality of “fake it until you make it.” Initially, she faced skepticism, including doubt from her husband, as she fielded calls from potential clients while lacking any actual customers herself. Fast forward sixteen years, and India now serves an elite clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey, catering exclusively to those earning over $100 million annually.
India emphasizes that her service goes beyond what wealthy clients could arrange for themselves; she provides personalized care and attention. Having worked as a server for five years, she understands the nuances of people’s needs and desires, prioritizing meaningful connections.
With an expansive “black book” that includes over 2,000 relationships across the hospitality industry, India excels at crafting unique travel and dining experiences. She often interprets her clients’ vague wishes into specific, tailored experiences, allowing them to realize their visions through her extensive network.
However, India’s mission isn’t solely about luxury; she insists on ensuring that every experience her clients have is genuinely worthwhile. For example, she does not recommend the three-Michelin-star restaurant French Laundry, believing experiences like dining at Single Thread Farms offer more value.
Some of India’s offerings are extravagant, such as arranging a candlelight dinner in Versailles or brunch atop the Arc de Triomphe. She also facilitates interactions with influential personalities, organizing meals with notable families like those behind Hermes and Fendi.
At times, her services cater to simpler comforts, as was the case when she ensured Bush had familiar items like peanut butter and non-alcoholic beer during his trip to Ethiopia, where children greeted him wearing Texas Rangers caps.
Ultimately, India is committed to crafting authentic and unique experiences for her clients, going beyond mere luxury to provide a comprehensive understanding of their needs. She engages with people from all walks of life each day to offer the most interesting options, proving that the world encompasses much more than just lavish experiences.