Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008 with a clear intent to portray success even in the early days when she had no clients. She recalls her husband doubting her ambition as they received calls from potential clients interested in exclusive experiences. “Oh, I’m sorry, we’re so busy, we’re really sold out this season with high-net-worth people,” she would say, despite having no bookings.
Fast forward sixteen years, and her strategy has borne fruit. India now serves a clientele that includes notable figures such as former President George W. Bush and pop star Mariah Carey. Her services cater to individuals earning over $100 million annually, providing them with unique offerings they likely cannot curate for themselves despite their wealth.
According to India, the crucial element in her business is not just the luxury experience but the genuine connection she fosters. Drawing on her past experience as a server, she emphasizes the importance of understanding and caring for her clients’ needs. Her extensive network within the hospitality sector includes over 2,000 contacts across various high-end services. This network allows her to create bespoke travel experiences for her high-profile clients.
“My clients don’t always have the time or creativity to achieve their visions,” India explains. “I excel at interpreting their ideas and bringing them to life.” Her aim is to ensure that each experience is memorable and authentic rather than merely luxurious. For instance, while she could easily secure reservations at well-known high-end locations, like the prestigious French Laundry, she prefers to recommend less conventional, yet equally captivating options.
India has arranged exclusive experiences such as a candlelit dinner in Versailles and brunch atop the Arc de Triomphe. She also emphasizes combining dining with the chance to meet influential personalities, having curated meals with the Hermes and Fendi families in the past.
At times, her clients have simpler requests. During Bush’s visit to Ethiopia, she arranged for comfort foods from home, ensuring he had peanut butter and non-alcoholic beer alongside a welcoming atmosphere with local children wearing Texas Rangers caps.
“I genuinely care about people,” India asserts. She dedicates her time to connecting with everyone she encounters, from taxi drivers to restaurant staff, to find the most enriching experiences for her clients. Her approach encapsulates a philosophy that values authenticity over opulence, providing her high-net-worth customers with memorable and meaningful encounters.