Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008, initially by projecting an image of success despite lacking clients. Reflecting on her early days, she recalls how her husband doubted her ambitions as they received inquiries from would-be clients seeking vacations, to which she would respond with fabricated claims of being fully booked.
Today, after sixteen years of hard work, India has transformed her business and now serves high-profile clients, including world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her clientele comprises individuals earning over $100 million annually, many of whom have seemingly everything they need. India’s unique value lies in her ability to offer personalized experiences that go beyond typical luxury.
She emphasizes that her clients, despite their power and connections, often lack the tools, time, and creativity to bring their travel aspirations to fruition. With her background as a server, she understands what makes people tick, fostering genuine connections. India maintains a vast network of over 2,000 industry contacts, which allows her to craft exceptional travel experiences tailored to her clients’ desires.
Rather than merely focusing on high-end locations, India strives to provide meaningful experiences. For instance, she arranged a candlelit dinner in Versailles and brunch atop the Arc de Triomphe. Additionally, she believes that authenticity is critical; when Bush visited Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, and he was welcomed by local children wearing Texas Rangers caps.
India’s commitment to her clients is evident as she actively engages with various individuals, from cab drivers to restaurant staff, to seek out the most interesting experiences. She believes that luxury is more than opulence; it’s about creating genuine, memorable moments.