Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with a resolve to succeed despite initial challenges. In an interview, she recounted how her husband initially doubted her ambitions as they received inquiries from potential clients while she had no actual clientele. She often claimed availability was fully booked, although that was far from the truth.
Fast forward sixteen years, and India’s persistence has paid off. She now counts high-profile individuals, including former President George W. Bush and celebrity Mariah Carey, among her clients. Her services cater to those who earn over $100 million annually, individuals who often lead exceptionally privileged lives. However, India emphasizes that her unique offering is not just exclusivity but genuine care and attention to her clients.
Drawing from her five years of experience as a server, she has honed the ability to understand her clients’ needs deeply. With a vast network of over 2,000 contacts in the hospitality industry—including top yachts, hotels, and fine dining establishments—she can curate personalized travel and dining experiences that her clients could not arrange themselves.
India explained that her clients usually have a vision for their experiences but lack the means to realize them fully. Her strength lies in grasping this vision quickly and delivering tailored experiences that resonate with them.
She stresses that her aim is not merely to guide clients to upscale venues but to ensure that each experience is meaningful. For instance, although the three-Michelin star restaurant French Laundry in Napa might be considered a prestigious dining option, she opts not to promote it. Instead, she finds the offerings at Single Thread Farms more compelling and innovative.
India’s commitment to unique experiences is exemplified by her ability to arrange extraordinary events, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. She also pairs extraordinary meals with opportunities to meet notable personalities, having arranged meals with the Hermes and Fendi families.
At times, her clients seek more down-to-earth comforts. When arranging a trip for Bush in Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer. His welcome included children wearing Texas Rangers baseball caps.
Ultimately, India emphasizes her genuine care for people, frequently connecting with everyone from taxi drivers to hospitality staff to unearth the best options for her clients. She believes in providing authentic experiences that transcend luxury, recognizing that the world offers a rich tapestry of moments far beyond simply extravagant ones.