Jaclyn Sienna India established Sienna Charles, a boutique travel concierge, in 2008 with the mission to succeed through resilience and creativity. In the early days, she often had to project confidence to reassure potential clients despite not having any at the time. Conversations would lead to inquiries like trips to Disney or weekends in New Jersey, to which she would expertly respond that her services were fully booked with high-net-worth clients.
Fast forward sixteen years, India has turned her vision into a reality, serving a clientele that includes influential world leaders and celebrities, many of whom earn over $100 million annually. This elite circle demands exclusive experiences, and India has become adept at fulfilling those needs.
Her approach is not solely about luxury; it’s about understanding the individual desires of her clients. “My clients are often more powerful and well-connected than I am, but what really makes a difference is care and attention,” she remarked. With a background in serving, India knows the importance of truly understanding what makes people happy.
Sienna Charles features an extensive network of over 2,000 contacts across the hospitality sector, including luxurious yachts, prestigious hotels, and gourmet restaurants. This web of relationships allows her to create tailored travel and dining experiences.
“When my clients express their goals, they often can visualize them. They may lack the resources or creative input to realize those visions,” she noted. India’s skill lies in distilling her clients’ ideas into dynamic experiences.
However, her priorities extend beyond merely booking exclusive venues. For instance, while some might deem dining at the renowned French Laundry in Napa a highlight, India prefers to recommend alternatives that offer more engaging experiences. She once arranged a candlelit dinner at Versailles and brunch atop the Arc de Triomphe, showcasing her ability to go beyond the conventional.
India often pairs meals with unique encounters, such as breakfasts with notable families in luxury fashion. Yet, she also caters to simpler tastes, ensuring that former President George W. Bush felt at home during a trip to Ethiopia with favorite snacks and warm greetings from local children.
Her dedication to her clients is evident in her daily interactions, where she converses with drivers and restaurant staff to uncover the most authentic offers. “Luxury isn’t just about opulence; it encompasses genuine experiences, and that’s what my clients desire,” India concluded.