Paula Veibau is transforming the definition of passion and purpose with his remarkable transition from a call center role to managing a thriving farming venture. Hailing from Yale, Kadavu, the dedicated young farmer now operates six acres in Veisaru, Ba, where he cultivates not only cassava but also 200 pearl guava trees and nearly 400 dragon fruit plants. His fresh produce is delivered weekly to Fresher Marketing and various local markets, benefitting from the region’s fertile conditions.
In 2023, Paula embraced farming full-time after his parents entrusted him with land, leaving the confines of an office environment behind. Reflecting on this change, he finds a newfound sense of calm and fulfillment that he had never achieved while working at a desk. “Farming is tough but honest work; and you see your results right there in the field,” Paula shares, highlighting the tangible rewards of agricultural life.
The favorable conditions in Ba have been instrumental in the success of his crops, particularly his hand-pollinated dragon fruit and consistent guava supply, both of which are increasingly in demand. With this rapid growth, Paula has become a voice for youth, offering simple yet insightful advice: “Your body is your tool; keep it strong, make good use of your land, and it will look after you.”
The Ministry of Agriculture and Waterways is actively encouraging landowners and families with idle land to consider farming, livestock production, and agro-business as viable pathways to generating income. The Ministry emphasizes that both emerging and established farmers can benefit from available technical guidance and government programs, paving the way for broader participation in agriculture. This movement not only aims to bolster local economies but also fosters a connection between individuals and the land they cultivate.