When Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008, she approached the venture with determination and a bit of deception. At the time, she lacked clients, often telling prospective customers that her business was fully booked with high-net-worth clients, despite having none.
Fast forward sixteen years, and that initial strategy has proven successful. India now serves a diverse clientele that includes prominent figures like former President George W. Bush and celebrities such as Mariah Carey. Her clients typically earn over $100 million annually, but they seek her services for something distinct they cannot accomplish on their own.
India emphasizes that her ability to connect with others is rooted in genuine care and understanding. Having spent five years as a server before launching her business, she knows how to cater to the needs and desires of her clientele. Her extensive network within the hospitality industry includes relationships with over 2,000 contacts spanning yachts, hotels, and upscale restaurants, allowing her to tailor unique travel experiences.
According to India, her clients often come with specific visions for their trips, lacking only the means to bring those visions to life. Her skill lies in interpreting their desires and facilitating the extraordinary. For instance, she believes some renowned gastronomic locations may not meet the unique needs of her clients. Rather than simply offering access to high-profile venues, she considers the overall experience and authenticity.
Among her memorable arrangements, India organized a candlelit dinner in Versailles and hosted brunch atop the Arc de Triomphe. She often combines meals with opportunities to meet influential figures, such as the Hermes and Fendi families.
Sometimes, however, her clients desire more familiar comforts. When arranging Bush’s trip to Ethiopia, she made sure he had peanut butter and non-alcoholic beer on hand, as well as local children welcoming him in Texas Rangers caps.
India is dedicated to recognizing the importance of genuine connections and authentic experiences, believing that luxury is not solely defined by opulence but by the richness of human interactions and shared moments.