WWE has capitalized on the excitement surrounding Tyrese Haliburton and Jalen Brunson’s matchup in the NBA Eastern Conference Finals. With Haliburton successfully leading the Indiana Pacers past the New York Knicks, WWE has introduced a new merchandise item: a “Knicks Choke” shirt. This shirt features Haliburton in a pose reminiscent of Reggie Miller’s iconic “choke” gesture, which Haliburton made after sinking a crucial game-tying shot in Game One, completing a dramatic nine-point comeback.
As Haliburton and the Pacers secured their spot in the NBA Finals by defeating the Knicks in Game 6, enthusiasm for both the player and product has surged. This stylish WWE T-shirt showcases Haliburton in a wrestling ring, appealing to both NBA fans and the broader WWE Universe.
Additionally, Haliburton is set to become a playable character in the upcoming WWE 2K25 video game, further bridging the gap between basketball and professional wrestling.
In a light-hearted twist, WWE commentator Michael Cole, a Knicks supporter, had a bet with fellow commentator Pat McAfee, a Pacers fan. Following the Pacers’ victory, Cole will be seen donning a tank top on a future episode of WWE Raw, adding to the fun dynamic between the two hosts.
This cross-promotion highlights the integration of sports and entertainment, exciting fans across both realms. With the Pacers’ further success in the playoffs and Haliburton’s rising star power, there is a lot to look forward to in both the NBA Finals and the world of WWE.