Jaclyn Sienna India established her boutique travel concierge, Sienna Charles, in 2008 with a determination to succeed despite initial challenges. At the beginning, she faced skepticism from her husband and struggled to secure clients, often fabricating a busy schedule to maintain her professional image.
Fast forward sixteen years, India has turned her aspirations into reality, attracting a roster of high-profile clients, including former President George W. Bush and celebrities like Mariah Carey. Her clientele typically consists of individuals with annual incomes exceeding $100 million, leading to the question of what unique services she can offer to those who seemingly have it all.
India emphasizes the importance of genuine care over connections, stating, “My clients are way more powerful than me, they know so many people. But that’s not what gets things done. It’s care.” Drawing from her previous experience as a server, she understands the nuances of client desires and the significance of attention to detail.
With a network boasting over 2,000 contacts in the hospitality sector, India can curate exclusive travel and dining experiences tailored to her clients’ visions. She interprets their goals and transforms them into personalized experiences, ensuring everything is well-coordinated and fulfilling.
Her approach prioritizes meaningful experiences over mere luxury. For instance, she offers exceptional culinary encounters that align with the clients’ interests rather than defaulting to renowned venues. Instead of promoting widely acclaimed restaurants, she favors unique dining experiences, as exemplified by her preference for Single Thread Farms over the French Laundry.
India has been known to plan extraordinary events, such as arranging a candlelight dinner at Versailles and brunch atop the Arc de Triomphe, while also facilitating intimate gatherings with well-known personalities, like meetings with the Hermes and Fendi families.
However, she understands that sometimes her clients crave the comforts of home, like ensuring President Bush had favorite snacks during his travels. India dedicates her time to conversing with various individuals, from cab drivers to restaurant staff, to discover the most interesting options for her clients, asserting that the world is rich with authentic experiences that extend beyond luxury.