In 2008, Jaclyn Sienna India launched Sienna Charles, a high-end travel concierge service, with the mindset of “faking it until you make it.” Initially, she faced skepticism from her husband as she received inquiries from potential clients despite not having any. Fast forward sixteen years, India has transformed her aspirations into reality, now serving high-profile clients including former President George W. Bush and renowned celebrities like Mariah Carey.
Today, Sienna Charles caters exclusively to individuals earning over $100 million annually, providing them with unique and personalized travel experiences that surpass what they could access independently. India emphasizes the importance of genuine care in her services, noting that while her clients may possess significant power and social networks, personal touch and understanding of their needs are what truly facilitate fulfilling experiences.
Her extensive network, often referred to as her “black book,” features over 2,000 connections within the hospitality sector, allowing her to craft exclusive and tailored experiences. India highlights that her role is not just about luxury, but also about understanding her clients’ wishes and translating them into reality. For instance, she avoids recommending popular venues simply based on prestige, opting instead for hidden gems that offer genuine value.
Notable experiences she has orchestrated include a candlelight dinner in the grandeur of Versailles and brunch atop the Arc de Triomphe. Additionally, India has arranged meet-ups with influential personalities and ensured that her clients receive comforts that resonate with them personally, such as contributing familiar food items during their travels.
India’s approach extends beyond luxury to encompass authentic experiences that connect clients with the local culture and community. Her mission is to create not just luxurious events but memorable moments that resonate on a deeper emotional level.
This story exemplifies how determination and creative thinking can lead to remarkable success. As India continues to thrive, it serves as an inspiring reminder of what can be achieved through hard work, nurturing relationships, and a heartfelt commitment to understanding and serving others.