The City of Frisco is gearing up for a spectacular economic boost from the 60th Academy of Country Music Awards, projecting an impressive $28 million in economic impact this year. The event is celebrated for uniting country music enthusiasts and stars in North Texas, making it a vibrant occasion for the community.
Taking place at The Ford Center at The Star, the ACM Awards bring an electric atmosphere to the city. Just a short distance from the main stage at Dee Lincoln Prime, a restaurant owned by Dee Lincoln herself, the excitement is palpable. Dee has recently expanded her offerings with a casual dining option called Dee’s Table, which opened around nine months ago. As the awards draw near, her restaurant is readying itself for a busy night—normally starting service at four, they will open at two to cater to the surge of attendees, aiming to serve around 500 guests before the ceremony and a few hundred more afterward.
This marks the third year the ACM Awards have been hosted in Texas, attracting many fans who share a passion for the genre. Reba McEntire, a country music icon with a significant connection to Texas, is set to host the event for the 18th time. Her enthusiasm for the state is evident, as she thanks her North Texas supporters for their loyalty over the decades.
As visitors flock to Frisco, the energy in the air is palpable; local businesses are on track to thrive, filled with anticipation for what is sure to be a memorable evening of music and celebration. The spirit of Texas resonates throughout the streets, as the ACM Awards not only highlight the region’s love for country music but also serve as a testament to the thriving local economy.