The National Mango Board has announced an exciting partnership with e-retailer Instacart to celebrate National Mango Day on July 22 by offering free mangos for one day only. This promotional event highlights the peak of the mango season and features specific select products available for this unique offer.
Ramón Ojeda, executive director at the National Mango Board, stated, “This Instacart activation is a fresh way to connect with consumers right where they shop. It’s a joyful celebration of National Mango Day and a moment to surprise and delight mango fans with something sweet and unexpected.”
In addition to the promotion, the National Mango Board is also gearing up for the mango season’s peak with a new interactive tool called Mango Mixologist. This gamified recipe tool allows users to mix and match various ingredients to create custom mango dishes. It also features valuable educational content focused on how to select and prepare mangos, as well as a library of enticing recipes curated by popular culinary influencers.
To take advantage of the free mango offer, customers can visit Instacart, add the eligible National Mango Board product to their cart, and proceed to checkout—though it’s essential to note that exclusions, sales tax, and terms may apply.
This initiative not only promotes the delicious and nutritious mango but also encourages fun and engagement through culinary creativity, making this summer fruit even more appealing to shoppers and food lovers alike.