FloSports is expanding its reach in the world of auto racing by agreeing to simulcast 16 events on NASCAR’s FAST channel this year. This collaboration marks a significant step for the digital streaming company, which has been working closely with NASCAR over the past few years on various initiatives related to its grassroots racing tours. Last year, FloSports aired approximately six events on the NASCAR Channel, which is available on platforms such as Tubi, Prime Video, Roku Channel, and Xumo Play.
As FloSports continues to enhance its FloRacing vertical—an increasingly lucrative segment of its business—the company aims to attract a wider audience by showcasing more of its content to fans who are not yet subscribers. FloSports GM Michael Rigsby indicated that the company broadcasts around 2,000 races annually, including approximately 250 from NASCAR-related properties, making the 16 events being simulcast a small portion of what subscribers typically access.
The races featured on the NASCAR Channel will include a variety of properties, such as the ARCA stock cars, High Limit sprint cars, NASCAR Whelen Modified Tour modifieds, and American Flat Track dirt track motorcycles. Additionally, FloSports will simulcast six High Limit races on FS1 and deliver one race per week on Prime Video throughout the year.
FloSports will be responsible for producing the bulk of the simulcasts and will utilize its own broadcasters. The lineup of races on the NASCAR Channel kicks off this weekend with a World Series of Asphalt stock car racing event, continuing through December with the Snowball Derby qualifying day. The initiative to expand content beyond its paywalled platform began in 2024, saw an increase in 2025, and is now gaining further momentum in 2026.
Rigsby commented that with a substantial volume of races available through their agreement with NASCAR, FloSports is in a strong position to engage fans who may not be fully aware of what FloRacing offers. He noted that some fans might not know that the platform features a wealth of grassroots and regional NASCAR content, indicating an opportunity for growth and discovery within the racing community.
This move not only enriches the fan experience but also highlights FloSports’ commitment to expanding its influence in the auto racing domain, paving the way for future collaborations and increased visibility for the sport.