Investment Fiji has announced the commencement of a $4 million development project in Samabula, spearheaded by Joe’s Farm, a prominent supermarket chain in Fiji. During a recent meeting, Investment Fiji discussed the company’s plans, which include the construction of a four-storey, mixed-use commercial complex in Samabula. The development will encompass a supermarket, retail outlets, and office spaces, with the project’s full completion anticipated by early 2026. To further expand the project’s scope, Joe’s Farm has acquired an adjoining property.
In addition to the commercial complex, Joe’s Farm, in collaboration with New Zealand-based Cibus, is developing a dalo processing facility in Colo-i-Suva. This facility aims to strengthen Fiji’s agricultural exports, with an expected production capacity of 20 tonnes of dalo weekly, destined for New Zealand markets. Completion of this facility is targeted for the end of 2025.
These initiatives underscore Joe’s Farm’s increasing influence in Fiji’s commercial and agricultural sectors. The project’s alignment with broader trends in Fiji reflects a larger movement towards enhancing local production capacities, supporting sustainability, and fostering economic resilience within the agricultural industry. Investments in such projects not only promote growth but also represent a commitment to community development through job creation and improved market access for local farmers.
The broader context of Fiji’s current agricultural landscape showcases multiple similar investments and facility upgrades aimed at bolstering the local economy. These investments are part of a larger strategy to transition Fiji’s economy away from a heavy reliance on tourism and into sectors like agriculture, which promise profound opportunities for economic diversification, sustainability, and self-reliance.
Looking forward, Joe’s Farm’s projects, in conjunction with other contemporary initiatives, are likely to provide significant opportunities for rural farmers, boost Fiji’s agricultural productivity, and enhance the livelihoods of those involved in the agricultural sector. This proactive approach signals a hopeful and positive trajectory for Fiji’s economic development.