The Fijian Drua hosted a successful Media Content Day yesterday, welcoming media representatives and sponsors to their home base near Nadi International Airport. This event showcased the club’s unique brand and commitment to community engagement, allowing the Swire Shipping-sponsored men’s team to participate in official photoshoots and generate digital content. By enhancing connections with their passionate fanbase, which they proudly regard as some of the best in the world, the Drua aims to build stronger relationships with stakeholders.
The atmosphere was vibrant as players mingled with media and sponsors, an opportunity seldom afforded during the regular season. Shane Hussein, the club’s general manager of commercial operations, highlighted the significance of the event. He remarked, “The Fijian Drua is a commercial entity. We can’t survive without the support and sponsorship of our partners, and this is a great day for us to give back to them.” His enthusiasm for the upcoming season underscores the importance of these interactions in fulfilling their commercial objectives.
Notably, the event featured both newcomers to the main squad and 12 development players eager to engage in media and marketing initiatives. The day was lively, capped off by a performance from vocalist Liz Vamarasi, who entertained the crowd with hits like “Rawai” and “Vakadua,” featuring the Fijian rapper JU BEN.
Looking forward, the Fijian Drua is gearing up for a pre-season trial match against the Chiefs in New Zealand at the end of the month, generating excitement for the forthcoming season. This proactive approach reflects the club’s dedication to reinforcing community ties and making a significant mark on the rugby scene. The focus on collaboration and engagement suggests a promising future ahead for both the Drua and its loyal supporters.