Women are increasingly asserting themselves in leadership roles within small businesses at Laqere Market, particularly in the seafood industry, making significant contributions to their families’ welfare. A standout figure in this movement is Silina Vunicakau, whose inspiring journey demonstrates resilience and determination in the face of personal tragedy.
After the loss of her husband, Vunicakau found herself facing considerable challenges as the sole provider for her family of four. Rather than succumb to adversity, she took a bold step into entrepreneurship, initially focusing on seafood products like seaweed, locally known as lumi, while also selling juices. Through her unwavering dedication to her business, she has not only managed to support her household but has also created opportunities for her children to pursue higher education.
Recently, Vunicakau’s hard work has culminated in a notable success. Profits generated from her seaweed venture enabled her to invest in a carrier lorry, which she now uses for transporting her goods. She has also begun renting out the vehicle, generating additional revenue for her expanding business.
“This is good money when you can enjoy the sweat, sacrifice, and effort you put into the work and reap the fruit,” Vunicakau shared, reflecting the fulfillment she finds in her entrepreneurial journey.
Vunicakau’s story is emblematic of a broader shift in Fiji, where women are increasingly breaking barriers to take on leadership roles in small businesses. Transforming personal challenges into opportunities highlights their ability to strengthen not only their families but also their communities through entrepreneurial efforts. This trend showcases the potential of women-led businesses to build resilience and foster positive change, presenting a hopeful outlook for the future of entrepreneurship in the region.