The Consumer Council of Fiji (CCoF) has recently raised an alarm over the heightened activity of scams across the nation, reporting 113 scam-related complaints from September 2024 to September 2025, which have led to aggregate financial losses exceeding $82,000. Despite what might appear as a moderate sum, the Council warns that the true scale of the issue is likely much larger, as many victims choose not to report due to fears of shame or public judgment.
Scam activities persist in the country even amidst widespread awareness campaigns, illustrating the evolving tactics of fraudsters who increasingly exploit social media, mobile wallets, and informal lending schemes to snare unsuspecting individuals. These scams often lure potential victims by promising rapid financial gains, exploiting emotional or psychological vulnerabilities, or masquerading as legitimate institutions.
A notable instance of such fraudulent activity is the notorious eBay scam, which significantly defrauded victims and underscored the sophistication of such schemes. The early manifestation of these scams was typically seen in fraudulent lending practices and informal finance schemes frequently reported to the Council. Scammers have since broadened their deceitful tactics to encompass multi-level marketing scams, bogus investment opportunities, fraudulent astrology or fortune-telling services, phishing attempts, impersonation frauds, and mobile money scams.
In light of these alarming trends, the Consumer Council of Fiji is urging consumers to stay vigilant. They recommend verifying the legitimacy of any schemes or sellers, reporting suspicious activities, and fostering open communication with family and community members to raise awareness and prevent further victimization.
This appeal is strengthened by strategic initiatives such as the Government’s Anti-Scam Taskforce, created in response to the growing threat posed by scams, particularly emphasized by the detrimental eBay scam. The taskforce is focused on enhancing surveillance systems, reinforcing institutional frameworks, and expanding public education and awareness initiatives. Additionally, there is a strong push for the establishment of a dedicated agency to combat scams, as emphasized by Deputy Prime Minister Manoa Kamikamica, who noted the necessity of this measure to effectively handle the increasingly complex landscape of fraud.
By continuing robust awareness campaigns and implementing strategic defenses against fraud, there is optimism that Fiji can significantly mitigate the adverse effects of scams, thus safeguarding its community from economic harm.