The traditional broadcasting sector is grappling with significant challenges, as emphasized by Nesbitt Hazelman, chairman of Fiji Television Ltd, in the company’s recently published 2025 annual report. Released at the South Pacific Stock Exchange, the report reveals a worrying 34% drop in revenue, translating to $4.01 million, alongside an operating loss of $952,313. This decline underscores the pressing issues facing Fiji TV.
Hazelman discussed the dramatic transformation in the media landscape since Fiji TV began operations three decades ago. The company now finds itself in a highly competitive environment, increasingly dominated by government-supported entities and unregulated international digital platforms. This shift has led to a rapid transfer of advertising revenue from traditional television to digital channels, posing a significant threat to conventional broadcasting models.
Fiji TV has also felt the adverse impact of previous government policy changes, which resulted in the divestment of profitable operations, including the sale of its Papua New Guinea subsidiary. Over the past five years, this has contributed to substantial net losses, placing the company in a precarious financial position; it is currently the only firm listed on the South Pacific Stock Exchange exhibiting negative earnings per share and a negative price-to-earnings ratio.
In light of these challenges, the board has resolved to “pause, reflect, and redefine Fiji TV’s strategic direction.” This includes a comprehensive review of company operations to hone in on core values and devise strategies for long-term sustainability. A forward-thinking Technology Roadmap has been approved, aiming to upgrade Fiji TV’s technical infrastructure over the next 12 to 18 months. Hazelman emphasized that this essential investment is crucial for positioning the company to compete effectively in a digital-first landscape.
Amidst the difficult financial circumstances, there remains a sense of hope surrounding Fiji TV’s commitment to adapt. The proactive steps being taken are designed to not only mitigate current losses but also to pave a brighter path forward by aligning with the evolving preferences of audiences in an increasingly digital media ecosystem. As the company seeks new revenue opportunities and enhances operational efficiency, there is potential for it to navigate these turbulent times and emerge with renewed vigor.