The sustainability of traditional broadcasting is facing unprecedented challenges, as highlighted by Fiji Television Ltd chairman Nesbitt Hazelman in the company’s recently released 2025 annual report. This report, which was made public at the South Pacific Stock Exchange, reveals a significant decline in revenues and an ongoing struggle for profitability, with Fiji TV reporting a 34% drop in revenue, amounting to $4.01 million, alongside an operating loss of $952,313.
Hazelman elaborated on the drastic evolution of the media landscape since Fiji TV began broadcasting three decades ago, noting the transformation into a fiercely competitive environment dominated by government-backed entities and unregulated international and social media platforms. He pointed out that the swift migration of advertising revenue from traditional television to digital channels has put substantial pressure on conventional broadcasting.
Fiji TV has also been adversely affected by policy changes from the previous government, which forced the company to divest profitable operations, including the sale of its Papua New Guinea subsidiary. Over the last five years, the company has recorded significant net losses, further exacerbating its precarious financial position, characterized by its status as the only company on the South Pacific Stock Exchange with negative earnings per share and a negative price-to-earnings ratio.
In response to these market challenges, the board has decided to “pause, reflect, and redefine Fiji TV’s strategic direction.” This includes a thorough review of the company’s operations to understand its core values and identify pathways for long-term sustainability. A forward-looking Technology Roadmap has been approved, aimed at modernizing Fiji TV’s technical infrastructure over the next 12 to 18 months. Hazelman stated that this significant investment is crucial for enabling the company to compete effectively in a digital-first environment.
Despite the bleak financial outlook, there is a sense of optimism surrounding Fiji TV’s efforts to adapt. The proactive measures being implemented aim not only to manage the current losses but also to secure a more promising future by aligning with the evolving needs of audiences in an increasingly digital media landscape. As the company continues to explore new revenue streams and improve operational efficiency, it has the potential to navigate these tumultuous times and emerge with renewed strength.