Young Fijians are increasingly turning to smartphones and other electronic devices, leading to rising concerns regarding their overall health and wellbeing. Jese Saukuru, the Minister for Youth and Sports, has underscored the negative effects of excessive screen time, arguing that it not only isolates children from vital social interactions but also restricts their physical activities essential for healthy development.

Saukuru stressed the urgent need for collective efforts to guide youth toward more productive pursuits. He highlighted the crucial role parents play in facilitating their children’s engagement in offline activities. “We have witnessed the rise of smartphones and their profound effects on our Gen Z youth. It’s critical that we adopt a holistic approach to help them navigate their way back,” he expressed.

The minister linked the trend of increasing screen time to larger societal challenges, including unemployment, drug use, and the spread of HIV, urging families and community leaders to work together to protect young people from potential dangers. This concern has been heightened by a surge in online activity since the onset of the COVID-19 pandemic.

In response, the government has introduced several initiatives aimed at encouraging offline engagement, particularly through youth sports programs. These programs aim to help young people find a better balance between technology use and healthy, active lifestyles. They serve as a beacon of hope, promoting a more connected and engaged youth community, which is crucial for their growth and development. By fostering these initiatives, there is a renewed focus on enhancing the wellbeing of young Fijians, empowering them to lead healthier, more balanced lives.

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