Fiji’s hotel and tourism accommodation industry has recorded encouraging growth during the June quarter of 2025, with total earnings reaching $439.4 million, according to the latest figures from the Fiji Bureau of Statistics. This represents a 4.6% increase in revenue from the previous year, underscoring a sustained recovery in the tourism sector.
The report indicates that the number of rooms sold rose by 1.6% to 8,977, while the total available rooms increased by 1.4% to 12,544. Consequently, the occupancy rate improved slightly to 59.3%, up by 0.2 percentage points from the same quarter in 2024. Additionally, the data reveals that the number of available beds grew by 0.1% to 2,989, with beds sold increasing by 0.5% to 5,585, leading to a bed occupancy rate of 54.7%.
The tourism sector also saw an uptick in employment, with paid job positions increasing by 1.4%, a clear indicator of renewed confidence in the industry’s recovery. However, performance varied across regions; popular tourist destinations like Nadi, Lautoka, and the Coral Coast demonstrated strong occupancy rates, while areas such as Suva, the Northern Division, and the Mamanuca and Yasawa groups faced declines. This disparity highlights the need for improved marketing strategies and infrastructure in the less successful regions.
Recent reports suggest that Fiji’s tourism market has shown remarkable resilience in the post-pandemic era. Earlier statistics had indicated variations in visitor arrivals and spending, with 89,388 visitors recorded in October 2024, culminating in an annual tourism contribution of $2.8 billion. Key markets contributing to this growth include Australia, New Zealand, and the USA. The outlook for Fiji’s tourism sector remains cautiously optimistic as ongoing recovery efforts and strategic marketing are designed to broaden the island’s appeal to a wider international audience.
These strategies represent a comprehensive approach towards enhancing Fiji’s tourism industry, aimed at mitigating seasonal fluctuations and global uncertainties. With its stunning landscapes and rich cultural heritage, Fiji continues to be a magnet for travelers, promoting both economic growth and cultural exchange. The positive trends observed in tourism earnings during the June quarter signal a promising trajectory for the future of Fiji’s economy.