The Consumer Council of Fiji is ramping up its market inspections during the festive season to protect shoppers and promote fair trading practices. CEO Seema Shandil announced that the council has already completed 100 inspections and anticipates a surge in consumer complaints following Diwali, as shoppers begin to recognize issues with their purchased items.
Shandil emphasized ongoing challenges in the market, including the sale of expired goods, tampering with expiry dates, fungal growth in pre-packaged perishables, damaged packaging, and misleading advertisements, particularly regarding undisclosed promotional validity periods. To address these concerns, the council has already issued nearly 15 warning letters to businesses that have violated regulatory standards.
Highlighting the importance of ethical business practices, Shandil pointed out that businesses acting responsibly foster customer loyalty. Trade Minister and Deputy Prime Minister Manoa Kamikamica shared this view, urging consumers to remain vigilant while shopping and encouraging businesses to uphold fairness in pricing. “Let the festive spirit be accessible to everyone,” he stated.
Both the Consumer Council and government officials are advocating for increased awareness and ethical trading during this busy season, aiming to safeguard consumers and build trust between shoppers and retailers. The proactive measures taken by the council underline a commitment to ensuring a safe and enjoyable shopping experience during the festive period, allowing consumers to celebrate without the worry of unfair practices. With continued discussions surrounding consumer protection, there is a positive outlook for a joyful and fair festive season in Fiji.