The Fijian Government is set to initiate consultations tomorrow regarding a new Kava Bill and National Kava Policy aimed at regulating the rapidly expanding kava industry. Agriculture Minister Tomasi Tunabuna emphasized that this legislation will provide a framework for future business activities within the sector.
As kava increasingly becomes a significant source of income—complementing traditional staples such as sugar and other agricultural products—its demand in overseas markets, particularly the United States and potentially Europe, is on the rise. Tunabuna highlighted the necessity to tackle challenges related to processing, marketing, and quality control to comply with stringent international standards and ensure competitiveness.
The proposed Bill is designed to offer protection for growers, processors, and exporters, thereby helping to maintain Fiji’s esteemed reputation in the global kava marketplace. “There are lots of investments with those who are processing and exporting, so we would want to maintain production of kava to avoid losing market opportunities,” Tunabuna noted.
Additionally, the legislation aims to bolster the long-term sustainability of kava supply, particularly given the significant investments already made in processing and export facilities. The consultations will launch this week, focusing on key areas including Tailevu, Naitasiri, Serua, Namosi, Rewa, and the lower Naitasiri region.
This proactive approach not only highlights the importance of kava to Fiji’s economy but also represents a dedicated effort to ensure that the industry can thrive in the face of growing global demand.