Vendors in the Nadi and Lautoka markets are increasingly concerned about dwindling business performance, attributed largely to rising supply costs and a notable drop in customer turnout. Many vendors report significant reductions in their profits, struggling to take home a fraction of their previous earnings.

Ajay Prasad, a vendor at the Nadi Market, expressed his distress, revealing he loses between $50 and $100 each week due to unsold produce that spoils before it can reach customers. He noted that while business thrived last year, this year has been markedly different, with high living costs dampening sales.

Veena Ramendra, from the Nadi Handicraft Market, echoed this sentiment, indicating a stark decline in tourist arrivals. She emphasized that tour companies are increasingly directing visitors to larger retail stores, leaving their market suffering. “Compared to a couple of years back, this year we had very few tourists coming around. We really had to work harder, put in more effort to make sales and convince customers to buy from us,” Ramendra remarked.

In the Lautoka Market, vendors are facing similar challenges. Mozmin Bibi, another market vendor, noted that even the festive season, typically an opportunity to boost sales, did not provide the expected uplift this year. While unfavorable weather conditions had negatively impacted sales in previous years, she explained that this year was distinctly weaker overall.

Despite the ongoing economic strain and rising living costs, the resilience and determination of these vendors shine through. Many remain committed to adapting their strategies in the face of adversity, demonstrating a steadfast commitment to supporting their families during tough times. Their perseverance highlights the dedication of local vendors in navigating a complex economic landscape, and the community’s hope for better days ahead remains palpable.

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