Insurance officer Losana Tuitokova is harnessing her artistic talents to establish a successful business that highlights the importance of unique Fijian-made products. Working at LICI insurance from eight to four, Ms. Tuitokova dedicates her free time to her venture, Kilikali Creation, named after her family farm where her creative journey began.
Tuitokova believes that success isn’t solely about traditional jobs; rather, it’s about recognizing and developing one’s God-given talents. “The talent doesn’t depend on any school that you attend. It’s a God-given gift,” she stated. She specializes in a distinctive artistic technique she refers to as “blotching,” where she applies paint directly onto fabric materials such as calico and rayon. Unlike conventional tie-dye, her method allows for unique designs that cannot be replicated.
In her product line, Ms. Tuitokova’s sarongs are priced at around $60, while shirts are sold for about $50. Her entrepreneurial journey began on a modest note, as she recalls selling her first products to a local retailer for just $10 each. Driven by a desire to inspire others to tap into their creative potential, Tuitokova envisions her business as part of her retirement plan and a legacy for her children, teaching them the value of art.
Her marketing strategy has primarily taken place through social media, focusing not on financial gain but on building exposure and community engagement. Tuitokova dreams of opening a boutique shop in Tavua to promote grassroots, Fiji-made products, distancing her brand from mass-produced goods from abroad.
“We must have pride in our country. We have to use our talents, otherwise, they’re being lost,” she emphasizes, advocating for a stronger appreciation of local artistry. Ms. Tuitokova’s story resonates with other local entrepreneurs who are finding creative ways to blend their passions with business, much like Tiko Ledua, who is innovating with her upcycling art collection, or Alexandra Tikomaitoga, who is carving her niche in handcrafted items at the Flea Market in Suva.
The rise of these local artisans reflects a growing trend towards valuing unique, handmade products that celebrate cultural heritage and community resilience. Through her art and business, Tuitokova embodies the spirit of Fijian craftsmanship and the potential for individuals to thrive through creativity and dedication.